Eli runs lead generation exclusively for cabinet dealers across North America. He started KBM because he couldn't find a shop that understood the sales cycle for high-ticket kitchen projects. He answers within one business hour — and times himself.
Lead Generation
A step-by-step breakdown of the intake flow, the ad creative that converts, and the follow-up sequence that closes the gap.

step-by-step breakdown of the intake flow, the ad creative that converts, and the follow-up sequence that closes the gap. This post breaks down exactly how we did it — the ad creative, the intake flow, the follow-up cadence, and the numbers behind each step. Every figure is from a real account. We've changed the dealer's name; everything else is verbatim from the CRM.
Most cabinet dealers rely on referrals because that is what has always worked. The problem: referrals don't scale and you can't predict the volume. When a slow month hits, there's nothing to pull.
Paid ads seem like the fix, but most dealers who try them burn $2,000–$5,000 in the first 60 days with nothing to show — because the intake process is broken. A lead comes in, and nobody follows up fast enough.
Quick Check
One dealer per metro area. No commitment to check.
Speed. That is the whole answer. The system handles follow-up automation, but someone on your team has to make the first call within five minutes during business hours. If you can't commit to that, this won't work for you.
Ad spend minimum is $1,500/mo — under that, the learning algorithm doesn't have enough signals to optimize. Most partners start at $2,000–$3,000.
If you follow up in under five minutes and have a clean booking flow, paid ads for cabinet dealers work well. If you don't, they won't. We built this system because we got tired of watching good dealers waste money on the second problem while ignoring the first.
Check whether your city is available below. We take one dealer per metro — not a tactic, just the only way we can run this without partners competing against each other.
📍One Dealer Per Area
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One Dealer Per Area
Your market might still be open.
We work with one cabinet dealer per metro area. Check if yours is available — no commitment, takes 10 seconds.
Your Area
One dealer per metro area. No commitment to check.