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Lead Generation

Lead Generation

A step-by-step breakdown of the intake flow, the ad creative that converts, and the follow-up sequence that closes the gap.

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step-by-step breakdown of the intake flow, the ad creative that converts, and the follow-up sequence that closes the gap. This post breaks down exactly how we did it — the ad creative, the intake flow, the follow-up cadence, and the numbers behind each step. Every figure is from a real account. We've changed the dealer's name; everything else is verbatim from the CRM.

Why the Standard Approach Fails

Most cabinet dealers rely on referrals because that is what has always worked. The problem: referrals don't scale and you can't predict the volume. When a slow month hits, there's nothing to pull.

Paid ads seem like the fix, but most dealers who try them burn $2,000–$5,000 in the first 60 days with nothing to show — because the intake process is broken. A lead comes in, and nobody follows up fast enough.

"The median response time for kitchen & bath leads in North America is 47 hours. The dealer who responds in 5 minutes books the estimate 78% of the time."

– Internal benchmark, Kitchen Bath Marketing client data, 2026

The System, Step by Step

01
Lead arrives via Facebook/Meta ad campaign
02
Auto-SMS fires within 90 seconds of form submission
03
Human call attempt within 5 minutes (business hours)
04
CRM stage moves to "Contacted" — timestamps everything
05
Estimate booked via Calendly link sent by text
06
Confirmation SMS + calendar invite fires immediately
07
24h and 2h reminder sequence runs automatically

The Numbers

Metric
Before
After
Estimates / month
6
52
Cost per estimate
$340
$91
Avg. response time
47 hrs
4 min
Lead → estimate rate
18%
61%

Quick Check

Is your city still open?

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One dealer per metro area. No commitment to check.

What This Requires From You

Speed. That is the whole answer. The system handles follow-up automation, but someone on your team has to make the first call within five minutes during business hours. If you can't commit to that, this won't work for you.

Ad spend minimum is $1,500/mo — under that, the learning algorithm doesn't have enough signals to optimize. Most partners start at $2,000–$3,000.

The Short Version

If you follow up in under five minutes and have a clean booking flow, paid ads for cabinet dealers work well. If you don't, they won't. We built this system because we got tired of watching good dealers waste money on the second problem while ignoring the first.

Check whether your city is available below. We take one dealer per metro — not a tactic, just the only way we can run this without partners competing against each other.

📍One Dealer Per Area

The Booked Estimate System

Full-service lead generation for cabinet dealers — ads, follow-up, and intake — with a single partner per market. Priced at $1,500/mo + ad spend.

See How It Works

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Eli

Founder · Kitchen Bath Marketing · Burnaby, BC

Eli runs lead generation exclusively for cabinet dealers across North America. He started KBM because he couldn't find a shop that understood the sales cycle for high-ticket kitchen projects. He answers within one business hour — and times himself.

One Dealer Per Area

Your market might still be open.

We work with one cabinet dealer per metro area. Check if yours is available — no commitment, takes 10 seconds.

Your Area

Is your city still open?

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One dealer per metro area. No commitment to check.