Publishing November 2026
The Industry's Numbers, From the Industry Itself.
What kitchen & bath companies actually spend, what a lead actually costs, how fast anyone actually responds — collected from owners across North America, published free.
ERBDC
2026 Kitchen & Bath Marketing Benchmark Report
Publishing November 2026
North America · Collected from owners · Published free
What's Inside the Report
Marketing spend benchmarks
Cost per qualified lead
Close rates by channel
Average project values
The response-time findings
Channel mix: what owners say actually works
The shared-lead problem, quantified
The 2027 checklist
All figures come from collected responses and documented tests. Nothing is modeled, borrowed, or invented. Anonymized, reported in aggregate only. No preview statistic appears before the dataset exists.
Contribute Your Numbers
The report is built from real owner data — anonymous, aggregated, five questions, ninety seconds.
Take the 90-second survey
Contributors get the full report first, plus a personal benchmark comparison.
METHOD
All figures come from collected responses and documented tests. Nothing is modeled, borrowed, or invented. Anonymized, reported in aggregate only.
