How 71% of Cabinet Dealers Are Accidentally Burning $50k–$180k This Year (And How to Stop It Before January)

Published: December 1, 2025By ERBDC – Canadian Web Design & Marketing for the Kitchen & Bath Industry

I just got off the phone with an Edmonton dealer who’s been spending $6,800 a month on marketing for four years. He thought he was doing “pretty good. ”His calculator result took 82 seconds to generate and made him go completely silent for about 15 seconds.

Then he said: “I need to kill two of these budgets next week. Can we talk?”

Here’s what the tool showed him:

2025 (current scattered spend)→ 12 qualified leads per month→ ~$1.1M annual revenue from digital

2026 (after reallocating to the only 3 channels that actually work in this industry)→ 92 qualified leads per month→ +$742,000 CAD additional revenue→ Total marketing ROI jumps from 2.9× → 11.4×

He’s not a client yet. He just used our new (free) Cabinet Dealer Marketing ROI Calculator.

The Ugly Truth Nobody in the Industry Wants to Say Out Loud

We pulled fresh 2025 data from:

• Houzz Pro (4,300+ North American dealers)
• Google Ads anonymized accounts (kitchen & bath category)
• 127 private client dashboards we manage at ERBDC
• NKBA 2025 State of the Industry Report

And the pattern is brutal:

71% of cabinet dealers and remodelers get less than 3× ROI on their total marketing spend. That’s $50k–$180k literally set on fire every single year.

The #1 reason? They’re still spending heavily on channels that flat-out died between 2019 and 2023.

The 3 Channels That Actually Move the Needle in 2026

1. Google Ads + Local SEO68% of all kitchen & bath projects still start here. Full stop.
2. Meta Ads (properly targeted, gorgeous photography)The only paid social platform that consistently delivers 4×+ for visual products like cabinetry.
3. Email + Content Marketing (to your past clients and leads)Quietly prints money at 18× when you actually do it right.

Everything else is noise.

Stop Guessing. Run Your Own Numbers in 90 Seconds.

We built a completely free calculator that does four things:

1. Auto-detects your province or state
2. Switches to CAD or USD instantly
3. Uses your real monthly spend and current lead flow
4. Shows you exactly what 2026 looks like if you kill the dead weight and double the winners

→ https://www.erbdc.ca/cabinet-dealer-roi-calculator

No email gate on the first run. No sales pitch. Just math.

I’ve had three owners message me in the last 48 hours saying some version of “I owe you a beer.”

One of them is now a client. Two of them probably will be by February.

If you’re spending $3,000+/month on marketing and you’re not 100% certain every dollar is fighting for its life… run the numbers before you sign another 2026 insertion order.

It might be the most profitable 90 seconds you spend all year.